President of Marketing Strategy
Status: Executive / Non Except
Location: Headquarters / Washington, DC
The DHS Holdings candidate as the President of Marketing Strategy will be responsible for creating the entire marketing strategy for DHS Group, including both brand (awareness campaigns, creative ideas, and image-building) and growth (SEO/SEM initiatives, landing pages optimizations, product creation, traffic/user acquisition, and other growth-related initiatives) strategy. Individual will accomplish this by collaborating with the relevant Executive and Marketing team members.
The candidate’s primary focus will be to work with the relevant experts within their own team, the Creative team, Growth Marketing team, Product Marketing team, and Market Insights team to formulate which initiatives to focus on. By understanding the market data, the best ideas from the Brand and Growth teams, and the capabilities that exist within DHS, individual will be expected to work within the team of strategists to build a comprehensive marketing strategy for DHS and oversee each initiative within the strategy to completion.
Candidate will be expected to be both a facilitator and generator of world-class marketing ideas that are put into action at DHS Group. By facilitating, generating, organizing, planning, and seeing through to execution of all marketing ideas at DHS, individual will lead DHS’ marketing strategy from every aspect.